Let’s be honest. When you open TikTok, Instagram, or YouTube, do you think you choose what you see? No, that’s true. The truth is, a silent friend has already done it for you, and it’s called the Algorithm.
Many people talk about it as if it were our worst enemy spying on us and if I told you that it is more like a security cordon that only lets in guests who meet the characteristics corresponding to your tastes.
At this advanced point, the algorithm plays with your most similar searches and programs viewed on the platforms, as well as your most visited users’ posts with the most likes, and just as a unique code is generated where the magic of technology does its work, reflecting content that you like on your different digital platforms.
For algorithms, their job is easy: they’re based on the time you spend viewing a post, video, or advertisement. This way, they discard posts you don’t like and prioritize those you like, generating a list of diverse content related to the same topic, offering you a wide variety on your platforms.
In the end, the thing is simple: the algorithm is not your boss, it is your trusted organizer and if you are a content creator or you are dedicated to selling through digital platforms, this great friend, knowing how to use it, can take you to the top or it will be your best content searcher, so let’s remember that once your searches are of quality, the algorithm becomes your best friend.
